Vegas Helps Your Bottom Line

More Attendees, More Business

Among surveyed tradeshows...

• Attendance INCREASED an average of +14% when their show rotates into Las Vegas
• Attendance DECREASED an average of -2% when their shows rotated out of Las Vegas

FICTION:
Las Vegas convention delegates sneak away from meeting sessions

FACT:
Las Vegas trade show delegates spend more time on the show floor.

• 11.5 hours vs. 5.8 - 9.5 hours in other cities

FICTION:
Las Vegas conventions do not attract "serious" delegates

FACT:
More Las Vegas trade show attendees have the "Final Say" for buying decisions (50%)

Source: Exhibit Surveys - 2008