How Vegas Ranks

Meeting Planners Rank Vegas #1

METROPOLL XII, published in late 2007, is the twelfth in a continuing series of brand image/marketing studies conducted among a national sample of major meeting and convention decision makers. METROPOLL covers 40 major destinations in North America and is conducted every two years.

Key Findings for Las Vegas from METROPOLL XII are shown below:

Of the sixty-six measurements covered in Volume II, Las Vegas ranks #1 on thirty and ranks #2 through 5 on an additional fourteen.

Of the twenty-one Image Attributes covered for Convention Centers, the Las Vegas Convention Center ranks #1 on seventeen and #2 on the remaining four.

With respect to reputation, Las Vegas ranks #1 for being "Good for large trade shows", "Good for international conventions which draw worldwide" and for having a "New/expanded convention center" and ranks #3 overall for having "Excellent hotel meeting facilities," however among the corporate market Las Vegas ranks #1.

In two of the most important measures in the study, Las Vegas ranks #4 for "Major meetings (300 or more delegates) in the past three years" and #3 for "Intended major meetings in the next three years," however among the corporate market Las Vegas ranks #1 for both.

Of the twenty-three Travel Destination Image Attributes covered, Las Vegas ranks #1 on six attributes and #6 or better on an additional six:

• #1 - Inexpensive to get to
• #1 - Easy for delegates to get to
• #1 - Convenient airline service
• #2 - Good value for the money
• #1 - Good hotels
• #5 - Good local transportation
• #1 - Good nightlife
• #2 - Good shopping
• #6 - Variety of things to do
• #3 - Good restaurants
• #1 - Popular place
• #3 - Different/unique

Las Vegas ranks in the top 2 for exposure to Marketing Activities:

• #1 - Saw Advertisements in Trade Magazines
• #2 - Received Direct Mail
• #2 - Visited Website
• #1 - Saw Internet Ads
• #2 - Visited Trade Show Booths
• #2 - Called on by Bureau Staff