The ARA Show is the world’s largest equipment and event industry trade show. Hosted by the American Rental Association (ARA) since 1956, this can’t-miss trade show includes networking events, education, and a trade show featuring hundreds of exhibitors. Thousands of equipment and event rental professionals will gather in Las Vegas for The ARA Show 2025!

Event Dates: Jan. 28 - Feb. 1, 2025

Event Location Address: 300 Convention Center Drive, Las Vegas, NV 89109

Vegas Unlocked

Show Your Badge & Save Program

Attendees & Exhibitors should use the below link to sign up to receive instant access to VEGAS UNLOCKED benefits. Be sure to select ARA Show 2025 from the event drop down list, to ensure you receive access to deals specific to your show. Offer access will be instantly delivered via email. There are no apps to download!

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Shows & Events During The ARA Show 2025

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Soul of Motown Jul 18

Soul of Motown

  • Westgate Las Vegas Resort & Casino
  • Recurring weekly on Sunday, Wednesday, Thursday, Friday, Saturday
Vegas! The Show Jul 18

Vegas! The Show

  • Planet Hollywood Resort & Casino
  • Recurring weekly on Monday, Tuesday, Thursday, Friday, Saturday
Carrot Top Jul 18

Carrot Top

  • Luxor Hotel and Casino
  • Recurring weekly on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday


Before you shop your way through the city, be sure to redeem the Shop Vegas Passport to unlock great deals, complimentary gifts, and/or discounts at any of the Shop Vegas partner locations.


Learn about all the different options to help you traverse the city. The Las Vegas Monorail is pleased to offer your group exclusive discounts on advance purchase of Monorail tickets!