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Get the Vegas Edge

The bottom line: Hosting your event in Las Vegas maximizes attendance. Here's why, and how:

Among surveyed trade shows ...

  • Attendance INCREASED an average of 8 percent when shows rotate into Las Vegas
  • Attendance DECREASED an average of 3 percent when shows rotated out of Las Vegas

Fiction:

Las Vegas convention delegates sneak away from meeting sessions.

Fact:

Las Vegas trade show delegates spend more time on the show floor.

  • 11.0 hours vs. the average 8.3 hours in other cities

Fiction:

Las Vegas conventions do not attract "serious" delegates

Fact:

Many Las Vegas trade show attendees have the "final say" for buying decisions (45%).

Source: Exhibit Surveys - 2014