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Get the Vegas Edge
The bottom line: Hosting your event in Las Vegas maximizes attendance. Here's why, and how:
Among surveyed trade shows ...
- Attendance INCREASED an average of 13 percent when shows rotate into Las Vegas
- Attendance DECREASED an average of 4 percent when shows rotated out of Las Vegas
Fiction:
Las Vegas convention delegates sneak away from meeting sessions.
Fact:
Las Vegas trade show delegates spend more time on the show floor.
- 11.0 hours vs. 6.1 to 9.5 hours in other cities
Fiction:
Las Vegas conventions do not attract "serious" delegates
Fact:
Many Las Vegas trade show attendees have the "final say" for buying decisions (46%).
Source: Exhibit Surveys - 2013
© 2013 Las Vegas Convention and Visitors Authority
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