No destination offers more for business attendees than Las Vegas. With hotels and convention centers featuring countless amenities and by providing add-ons from local vendors, you can provide a value for meeting participants that you can’t find anywhere else.
By integrating these choices into your next business meeting, you’ll create more immersive, impactful and memorable events and experiences for your team members and guests.
Why Attendee Experience Makes a Difference
Nearly half of marketers say that keeping your audience engaged is the biggest contributing factor to hosting a successful event. So how do you ensure your meeting attendees have the best experience possible?
Event professionals believe the top three factors contributing to a memorable meeting are content (38%), venue (27%) and destination (25%).
Las Vegas excels in these crucial areas for engaging attendees.
Technologically advanced venues elevate meetings
Las Vegas has some of the largest, most expansive and configurable meeting venues in the world, from mammoth convention halls to unique, inspiring and more intimate spaces.
Its hotel and convention facilities are equipped with the latest technologies, allowing planners to create energetic and lively presentations that will keep the attention of everyone on site.
PRO TIP: When planning your meeting here, consider organizing interactive workshops and panel discussions. Las Vegas’ advanced conference room technologies can improve overall participation among attendees.
Effective strategies like this can improve the content of your meetings and presentations. This will attract higher participation and help you maximize and increase attendance at your conference or event.
The best experience in the world
Attendees want to leave an event feeling like their time was spent valuably. According to a Cvent survey, 83% of planners say entertainment service providers are the key to a successful event.
No place provides more opportunities to create memories away from the show floor than Las Vegas. Along with its well-earned reputation as the Sports and Entertainment Capital of the World, the destination also has interactive museums, outdoor activities, immersive attractions and everything your attendees will need to have a customized experience they’ll never forget.
And when it comes to food, you’ll find every cuisine imaginable in unique group dining settings your attendees will love.
How about inviting attendees to sit in a booth that was patronized by Frank Sinatra? The Golden Steer Steakhouse, founded in 1958, has historic charm and private dining rooms perfect for any group. It’s less than a mile from the Strip and its vintage, upscale décor is something your attendees will remember.
The Triple George Grill in Downtown Las Vegas is a classic American eatery featuring seafood, pasta and more in a stylish setting. The Sidebar lounge is ideal for hosting group events.
The spacious layout of Sparrow + Wolf can accommodate large parties comfortably. Only a couple of miles from the Strip, this contemporary eatery offers wood-fired dishes and creative cocktails.
Add the unparalleled shopping, spas, golf and nightlife, and it’s easy for every attendee to spend their downtime in whatever way that suits them best.
Convenience that makes navigating any event easy
Nobody wants to encounter unnecessary delays or hassles when attending a business event. Here, even with the large crowds at larger conventions, the destination is well-prepared and adept at providing the best for customers and guests. With highly knowledgeable resort staff and event specialists at every level of engagement, Las Vegas provides the best convention experience in the world.
And no place provides more convenience for travelers. With more than 1,100 inbound and outbound flights per day emanating from Harry Reid International Airport, and direct service to 163 U.S. and international cities, Las Vegas is easy on every guest’s time and budget. Additionally, the airport is just 2 miles from Las Vegas Boulevard and 3.5 miles from the Las Vegas Convention Center, with most hotels located within a 15-minute drive from the airport.
In many cases, the proximity of Las Vegas’ hotels eliminates the need for transportation, but the destination also has multiple options to help attendees navigate the city, including bus, taxi, rideshare, shuttle and the country’s first automated monorail. At the Las Vegas Convention Center, meeting-goers can use the innovative, underground Vegas Loop. Using all-electric Tesla vehicles, the Loop provides fast and accessible travel for convention attendees across the campus, connecting the West Hall with the North, South and Central halls.
Know Exactly What Your Attendees Want
It’s just as important to know what attendees want most in a meeting experience. According to TravelPerk, business travelers are most excited about hotel bars (51%), on-site fitness facilities (51%), indoor/outdoor pools (48%) and on-site relaxation facilities (46%).
Las Vegas’ resort hotels have bars and lounges to suit every taste. And throughout the destination, you’ll discover many hidden speakeasies with intimate atmospheres all their own, both in hotels and inside other locations.
The city also has numerous fitness and wellness centers, luxury spas and other facilities to help attendees recharge, refresh and soothe their senses in any way they choose. From fully stocked weight rooms and fitness machines, to facials, massages and custom spa treatments, every guest can tend to their physical and mental health with some self-care.
Accentuate Your Attendees’ Experience
Planners are also focusing more on individual attendees’ needs, whether it’s crafting smaller, more exclusive and boutique-style events, or providing food and/or special gift bags to accentuate their experience.
According to ATN Event Staffing, free samples (60%), swag (57%) and discounts/special offers (52%) are the top reasons that consumers engage with brands at events.
Sweet Treats Your Attendees Will Love
Bring the specialty coffees and pastries from Mothership Coffee Roasters to your next event. It offers catering, pop-up capabilities with baristas on-site for your venue, and more options to heighten your event.
The ambiance of Gabi Coffee & Bakery is great for a small meeting, blending traditional Oriental and modern Western cultures. With a variety of unique hot and iced drinks and savory food options, including croissants and sandwiches, you can also use its catering service to bring goodies to your event.
For a healthy and delicious snack option for your guests, try the gourmet popcorn at Popped Las Vegas. Its selection of offerings makes it easy to provide attendees with a little extra fuel to help them through the day.
For something on the sweeter side, your attendees will love the frozen treats from The Joy Pop Co. and decadent offerings at Ethel M Chocolates.
Gifts That Keep On Giving
Several local companies are versed in working with event planners to provide additional value to attendees through on-site services or gift bags.
If you’re looking to provide a gift for attendees to take with them, specialty health products from With Love & Co. are a great way for guests to have something to remind them of your event.
For specially designed baskets to fit any budget, try Amore Gift Baskets. It offers a variety of themes and products that can be customized to your attendees or theme.
Need help choosing the right type of gifts for your attendees? The Las Vegas Gifting Company has everything you need. Even if you’re looking to provide gifts for multiple clients and conferences, its gifting specialists will help you curate the exact box or basket for your event.
City VIP Concierge specializes in creating custom gift baskets with unique ideas that can be catered to your event, selecting from its vast product line, from gourmet goodies to a Viva Las Vegas basket. It also provides delivery services.
So plan your next successful event in Las Vegas and use these techniques and suggestions to improve your attendees’ satisfaction. By elevating their experience, they’ll not only be more engaged throughout the meeting, but more likely to come back again and again. For more ways to make the most of your next event, see how Vegas delivers value for meetings and check out these five reasons to host meetings here.